NINE UNDERGOES A MASSIVE SHAKE UP
IMMUNE SUPPORTING SEEDS
Popular snack bar brand NINE has been treated to the makeover of all makeovers. The team as ever put the consumer at the heart of their development, getting under the skin of what consumers are looking for during and post the new times of Covid19 and have created a premium product range and new packaging design that is sure to delight and surprise.
Unveiling a complete overhaul of its current range, the new look captures everything the brand stands for and ensures seeds remain at its heart. Seven new and exciting flavours with much improved textures and ingredients, including dark choc, pistachio & brazil and white choc, blueberry & almond are set to hit the shelves from April 2021 with a further two breakfast bars to be unveiled later in the year bringing the total in the range to, would you believe it… NINE.
The essence of the new NINE range comes from the nutritious benefits found in the mix of super seeds in every bar, bringing a poignant meaning to the brand name NINE. With 67% of consumers preferring to get nutrients naturally rather than in fortified food the range harnesses the power of seeds to bring shoppers 9 powerful benefits to help look after both health and wellbeing, naturally.
The COVID pandemic has put health into focus across a lot of categories with shoppers seeking out products which will help boost their immune system or aid gut health, over the last year products with an immune boosting claim have seen 52% growth. In a time where people are looking to protect their health for the long run the NINE benefits including immune support, high in vitamin B1, high in magnesium and fibre as well as the more lifestyle benefits including gluten and wheat free and 100% plant protein ensuring NINE is well placed to meet the growing demand for more functional health benefits. NINE also contains pre-biotic ingredients to help promote good gut health.
Kendra Jones, NINE Brand Manager, explains ‘We want to make those everyday healthier choices easier. At NINE we know looking after ourselves has never been more important. That’s why with all our years’ experience obsessing over seeds we have developed an amazing range that not only tastes so good but does you good with every bite. Providing not just one or two, but NINE powerful benefits in every bar that can assist in some small way to help us as a nation look after our health and wellbeing. We passionately believe in the power of seeds at NINE and are very proud that all these wonderful benefits provided are achieved naturally from the nutritious seeds, fruit and nuts we carefully cram into every one of our bars, that also taste delicious.
Our research has shown that the key drivers of a plant -based lifestyle are very much driven by life-stage. Research conducted with our NINE brand consumers who have an average age of 45, highlight the key driver is health, living better not just longer. Within the snack bar category shoppers 45+ have the highest category penetration therefore health with continue to be the key driver of the plant-based growth.
Over 9% of the UK population are now choosing to follow a vegan, vegetarian or pescatarian lifestyle. Enticing flavours in the range will ensure no sacrifice is needed when it comes to taste with new flavours including vegan white choc & raspberry, salted caramel and pecan and dark choc & orange there is a flavour for everyone.’
The 7-variety strong range is available from April/May onwards in major retailers including Tesco, Morrison’s, Ocado, Holland & Barrett, as well as independent retailers nationwide.
For more information, please contact.
Tel: 01244 886169
NINE is part of 9Brand Foods, a subsidiary of Wholebake Ltd.
Sources: Nielsen Scantrack & Homescan/ Mintel Attitudes Towards Healthy Eating Feb 2020 / AC Nielsen 52 WE 12 DEC 20 / NINE Brand panel 954 Shoppers