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Professor Greg Whyte OBE joins 9BAR!


Director of Performance, The Centre for Health & Human Performance

We are super excited to announce that Professor Greg Whyte OBE is our fab new 9BAR ambassador. Greg is a physical activity expert, world renowned sports scientist and former Modern Pentathlete so were pretty certain he is going to fit in just perfectly!

Greg competed in two Olympic Games and is a European and World Championship medallist. You may know Greg from his involvement in Comic Relief, assisting various celebrities in their challenging events; Greg successfully trained the lovely Davina McCall in her ‘Beyond Breaking Point’ 506 mile ultra-triathlon.

Greg is an internationally recognised expert in the field of exercise Physiology and sports exercise performance in the UK and has extensive professional experience assessing, treating and improving the performance of patients, sporting enthusiasts and athletes ranging from cancer sufferers to celebs attempting their first mountain summit or Gold medal seeking Olympians.

Since 2006 Greg has applied his sports science work, as you might have seen, to assist and train celebrities to complete some of the toughest challenges for Comic relief. These challenges included David Walliams epic swim across the English Channel, the Gibraltar Straights and the length of the Thames; James Cracknell to run, cycle and swim Africa; Eddie Izzard to run a remarkable 43 marathon in 50 days and a team of 9 celebrities including Cheryl Cole, Chris Moyles and Gary Barlow to climb Kilimanjaro… to name a few!

In 2014 Greg was awarded OBE for this services to Sport, Sport Science and Charity. Talking about the team up with 9BAR Greg tells us, “My aim is to get the public more physically active. At the same time, it’s important to encourage sensible choices on how to fuel that additional activity. 9BAR have created a great product to provide that energy in a healthy way, whilst also giving back to African communities in need, and I’m delighted to be working with them.”

Mark Gould, CEO here at 9BAR says: “We all need good energy whether we’re working hard, actively keeping fit or, like most of us, just trying to improve our health and well-being in small steps! Greg is famous for his involvement in the Comic Relief challenges, but what most people won’t know is that he has never taken payment for his time and efforts, and in our business we call that ‘paying it forward’ and that commitment alone makes Greg a stand out ambassador for 9BAR. This is a really exciting partnership that will introduce 9BAR to a wider active audience, build on our existing and diverse fan base of sports, lifestyle and free-from consumers and help us encourage the nation to be a little more active every day.”

Now we have the Professor on the 9BAR team, we have lots of exciting plans coming up over the next few months so keep a watch out on all our 9BAR social media channels for your chance to not only get some top tips from the expert himself but also for some amazing opportunities to meet Professor Greg Whyte and get involved in our very own 9BAR challenges.