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It’s Official, Brighton’s the Happiest City in the UK



It’s official, Brighton is the happiest city in the UK. In a nationwide survey into the satisfaction of the nation, Brighton and Hove came out as the Happiness Capital, with over a third of the city’s populace choosing the word ‘Happy’ to describe their lives.

  • Study reveals Oxford is the most satisfied city.
  • Edinburgh ranks bottom for happiest and satisfied, favouring the words anxious and depressed.
  • 33 is the happiest age.
  • Survey reveals forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on us all.


At the other end of the scale, just 16% of Edinburgh residents described their lives as ‘Happy’, favouring the words ‘Anxious’ and ‘Depressed’.


As for the city which has the highest level of general life satisfaction, it was Oxford, which came top with a score of 6.72 out of 10, while Edinburgh came bottom once again with an average of 5.89 out of 10. When asked to rate their life satisfaction on a scale of 1 to 10 the average Brit gave themselves a middling 6.37 out of 10.




Marketing Director Kerry Collinge, for 9NINE Super Seed brand, who commissioned the study, said: “Brighton residents have found themselves topping our happiest city chart. Maybe it’s the sea air and sunny weather that keeps them smiling!”


Just 1 in 10 Brits rated their life satisfaction at 9 or above (indicating excellent life satisfaction).


The study, which quizzed 3,000 Brits, also looked into the ways we boost our mood and found 3 in 5 looks to bed for comfort in hard times, while over half lean on family for support.

43% of those surveyed play their favourite music when they need to raise their spirits, and reading a book proved more popular for boosting our serotonin levels than sex.


Typical British weather is most likely to get us feeling down in the dumps, with 40% claiming that inclement weather has a negative effect on their emotions.

Nearly half of the women polled in the study thought time to relax was important for their well-being, while 35% of men preferred sex as a way to unwind.

When it comes to having a bad day, women are twice as likely as men to be brought down by living in a messy home, with 37% claiming that untidiness has a negative effect on their mood compared to 18% of men.


Most Brits believe that they will be at their happiest at the age of 33, and just over a third believe that their best years are now behind them.


An optimistic fifth thinks that they are currently having the time of their lives.

When asked to describe how often they feel in a positive mood, 58% said that they are usually happy people, and only 6% said they rarely or never feel happiness. A quarter of Brits describe themselves as anxious, and only 1 in 7 consider themselves a generally confident person.


Women are more likely to describe themselves as anxious, sensitive and loving, while men prefer to describe themselves as confident, happy and proud. Worryingly, 44% of those polled believe that they have experienced a panic attack at one time or another in their lives, and 3 in 5 have suffered from anxiety.


In order to make their lives better, 1 in 6 would like to improve their physical fitness and 16% would like to have more certain financial security.


Marketing Director, Kerry Collinge  from 9NINE, who commissioned the study, continued: “Happiness is at the heart of our brand, our study has helped to show that when it comes to the secret of happiness the simple things in life are usually best. Forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on the faces of most.”


life satisfaction cities


The Happiest Cities in the UK

  1. Brighton and Hove
  2. Leicester
  3. Portsmouth
  4. Newcastle
  5. Oxford
  6. Chelmsford
  7. Norwich
  8. Bristol
  9. London
  10. Cambridge
  11. Manchester
  12. Belfast
  13. Coventry
  14. Cardiff
  15. Birmingham
  16. York
  17. Plymouth
  18. Sheffield
  19. Leeds
  20. Glasgow
  21. Southampton
  22. Liverpool
  23. Edinburgh


Best UK Cities for Life Satisfaction

  1. Oxford
  2. Bristol
  3. Brighton and Hove
  4. Chelmsford
  5. Leeds
  6. Leicester
  7. Newcastle
  8. Southampton
  9. Manchester
  10. Portsmouth
  11. London
  12. Norwich
  13. Glasgow
  14. Cardiff
  15. Belfast
  16. Liverpool
  17. Coventry
  18. York
  19. Sheffield
  20. Plymouth
  21. Cambridge
  22. Birmingham
  23. Edinburgh


Top Ten Ways To Lift Spirits

  1. A good night’s rest – 57%
  2. Spending time with family – 40%
  3. Spending time with friends – 97%
  4. Having downtime to relax – 40%
  5. Listening to music – 27%
  6. Regular exercise – 87%
  7. Watch TV/a film – 80%
  8. Reading a book  80%
  9. Doing your hobby – 33%
  10. Eating your favourite meal – 53%


Top Ten Things To Put You in a Bad Mood

  1. Poor weather – 10%
  2. Having no time to yourself – 53%
  3. Sitting in traffic – 27%
  4. A heavy workload – 90%
  5. Coming home to a messy home – 70%
  6. Checking the new – 93%
  7. Checking your bank statement – 7%
  8. Using public transport – 33%
  9. A bad hair day – 70%
  10. A bad outfit day – 47%


We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.


9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could, in turn, lead to an elevated mood. Key ingredients in 9NINE products include:


  • Magnesium – restores mindfulness with good energy
  • Fibre – boosts your body with good digestion
  • Copper – activates your immune system
  • Phosphorous – looks after your mental energy
  • Vitamin E – gets your skin glowing
  • Thiamin – gets the best energy out of your food
  • Potassium – gives your heart the love it deserves
  • Manganese – maintains strength through healthy bones
  • Calcium – keeps the balance with happy hormones
  • Zinc – gives a natural immune boost
  • Protein – an essential building block for a balanced life
  • Iron – keeps oxygen moving around the body